People in the world today are not always direct with each other. When a person says one thing, they might convey a different message. People don't want to sound full of themselves, so they may say something that gets the secret message across without actually saying it.
*****
Obvious: I'm a vegan
Secret: I'm better than you because I can commit to something
*****
Obvious: I'm a vegan
Secret: I'm better than you because I can commit to something
